Effectiveness of the cooperation between the Geopark Management Board and “Geopark ambassador” clubs in Geopark communication

Friday - 26/01/2024 09:02
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In December 2023, the “Geopark Ambassador” club of Thach An High School conducted a project on “Using QR code and making promotional videos to communicate about Non nuoc Cao Bang UNESCO Global Geopark”. The Management Board of Non nuoc Cao Bang Geopark actively provided support in technical knowledge, documents and uploaded the club’s products on the Fan page of the Geopark.

z5004632951884 f4a44de99efc3dd41b586279be919a3e — The Mangement Board of Non nuoc Cao Bang Geopark cooperated with the "Geopark ambassador" club of Thach An High School in their Geopark communication project

z5008394589069 632bec4162b43ac26120a6be6526945e (1) — A leaflet with QR code of some Geopark sites

z5017812324168 925dd52872cf4cd4e130141e77a9dad9 — Video clips are uploaded on the Geopark Fan page and attracted a huge amount of attention

The Management Board of Non nuoc Cao Bang Geopark uploaded 7 video clips on the Fan page of Non nuoc Cao Bang Geopark including 6 videos of Geopark sites and 1 video entitled “Travelling around Thach An, the land of fire flowers” introducing general information of the 4^th route in Non nuoc Cao Bang Geopark territory. The videos provide overview of Geopark sites, highlight the outstanding features of nature, gastronomy, cultures and people in the Non nuoc Cao Bang Geopark territory.

z5004632952031 ba1f248fcbbbaee10e8c8c892119a667 — Members of the "Geopark ambassador" club of Thach An High School rpresented their project to the Management Board of Non nuoc Cao Bang Geopark

Only in a short time, the clips attracted more than 60,600 views, 1,986 likes and 940 shares. Thanks to the creative and innovative way of communication, the image of Non nuoc Cao Bang Geopark has been brought closer to domestic and international tourists. This is also a effective way to promote unique geosites and cultural values contributing to local sustainable tourism development.