Effectiveness of the cooperation between the Geopark Management Board and “Geopark ambassador” clubs in Geopark communication

The Management Board of Non nuoc Cao Bang Geopark uploaded 7 video clips on the Fan page of Non nuoc Cao Bang Geopark including 6 videos of Geopark sites and 1 video entitled “Travelling around Thach An, the land of fire flowers” introducing general information of the 4^th route in Non nuoc Cao Bang Geopark territory. The videos provide overview of Geopark sites, highlight the outstanding features of nature, gastronomy, cultures and people in the Non nuoc Cao Bang Geopark territory. 

Only in a short time, the clips attracted more than 60,600 views, 1,986 likes and 940 shares. Thanks to the creative and innovative way of communication, the image of Non nuoc Cao Bang Geopark has been brought closer to domestic and international tourists. This is also a effective way to promote unique geosites and cultural values contributing to local sustainable tourism development.