Destination promotion program “Non nuoc Cao Bang – a wonderland”

Attending the event were Mr. Ta Quang Dong, Deputy Minister of Culture, Sports and Tourism, leaders of Vietnam national authority of tourism, representatives of Ministries, central and local tourism corporations, assocociations and enterprises. 

On the side of Cao Bang Province, there were Mr. Tran Hong Minh, member of the Central Party Committee, Secretary of the Provincial Party, Head of the Provincial National Assembly Delegation, Mr. Hoang Xuan Anh, Deputy Secretary of the Provincial Party, Chairman of the Provincial People’s Committee, Head of the Organizing Committee of the event “Non nuoc Cao Bang tourism festival in Hanoi 2023” and representative leaders of Departments and branches, districts and city of Cao Bang. 

The destination program “Non nuoc Cao Bang – a wonderland” was in the framework of the event “Non nuoc Cao Bang tourism festival in Hanoi 2023” with the objective to communicate and promote the potential and strengths of the province, indigenous cultures, new and intersting tourism products of the province, thereby, connecting, cooperating, seeking and attracting investments in Cao Bang tourism. 
Opening the program, Mr. Hoang Xuan Anh said that Cao Bang Province is a mountainous province which has a long history of establishment and development and is blessed by nature with many famous landscapes, and rich culture. Especially, Non nuoc Cao Bang Geopark is the second UNESCO Global Geopark in Viet Nam. 

Cao Bang poesses many factors to develop diverse tourism products of high eoconomic values such as: cultural tourism associated with heritage, festivals, craft village tourism, community-based tourism, ecotourism combined with resort tourism, urban tourism, and night tourism. Particularly, the Ban Gioc (Vietnam) - Duc Thien (China) waterfall landscape area is expected to become a model tourist area for border tourism, green and sustainable tourism. 
Adressing the program, Mr. Ta Quang Dong, Deputy Minister of Culture, Sports and Tourism suggested Cao Bang Province continue to promote existing products, tourism routes and tourist attractions, at the same time, develop new and diverse tourist services on the foundation of the province’s potential and competitive advantages associated with harnessing heritage values and ethnic identities, focusing on inter-district and inter-provincial product chains, continuing to research and develop cross-border tourism products. 

For tourism promotion, Deputy Minister suggested that Cao Bang Province should focus on tourism products associated with Non nuoc Cao Bang UNESCO Global Geopark label to build an appropriate communication strategy; closely cooperate with the Vietnam National Authority of Tourism (VNAT) to implement national and local tourism promotion programs; approaching international market and attracting tourists to Viet Nam in general and Cao Bang in particular. 
The organized destination promotion program is a continuation of the province's promotion activities in order to restore and develop Cao Bang tourism.

At the program, delegates listened to presentations on typical local tourism products such as: Non nuoc Cao Bang UNESCO Global Geopark - a model of green, sustainable tourism development; Potential and development prospects of Ban Gioc Waterfall Tourist Area (Trung Khanh District), Nguom Ngao cave tourism route – Ban Thuon branch, etc. The delegates also gave many helpful ideas and comments for Cao Bang to promote the tourism brand “Non nuoc Cao Bang – a wonderland” to domestic and international tourists, contributing to breakthough and sustainable tourism development in the coming time. 

The delegates also gave comments on developing typical, and new attractive tourism products, innovating tourism promotion, applying digital transformation in tourism sector. Delegates affirmed that Cao Bang possessed a lot of potential and conditions for tourism development and had the possibility to create breakthough in torism development.